BRAND TONE OF VOICE

Based on 12 years of experience, I believe developing a brand tone of voice should be a collaborative process. By working together we can decide on the most compelling, authentic way to speak to your audience.

To begin, I interview people at the heart of your company – typically the founder – as well as anyone who has a stake in the writing process. Why did you start the brand? What’s unique about it? Who is your audience? Such questions help me to pin down the fundamentals.

 

Next, I experiment with writing copy and then ask for feedback on what feels right to you. This is a gradual process which can take time and isn’t necessarily for the faint-hearted. But it’s here that we identify the nitty gritty of your voice.

Once everyone is happy, I produce a set of tone of voice guidelines that give specific instructions on how to use language and grammar. You can share these with all staff who produce external copy – including sales people working on presentations and sales decks – to make sure your brand voice is consistent across your various platforms.